Swee Lee is a music company established in 1964, when Singapore was entering the Rock-N-Roll phase of music. They are one of the longest-running music stores in Singapore.

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The challenge was to find a solution to use Swee Lee's array of musical offerings to help seniors be joyful, active contributors to their families, communities and the country's economy – how do we make Singapore a happy place to grow old in?

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In collaboration with:

- Shafiee Shadan

- Toby Gail Lim

- Imran